ab777 Privacy
Policy

1 Introduction

ab777 ("we", "us", "our") operates the online casino and sports betting platform accessible at ab777.today (the "Platform"). This Privacy Policy describes how ab777 collects, uses, stores, shares, and protects personal data relating to Pakistani players and visitors who access or use the Platform.

We take data privacy seriously. This Policy is written in plain and accessible English to ensure that players across Pakistan — including those in Karachi, Lahore, Islamabad, Faisalabad, and all other regions — can clearly understand how their personal information is handled. Where technical or legal terminology is unavoidable, we have provided explanations in context.

By registering an account on ab777 or by continuing to use the Platform, you acknowledge that you have read this Privacy Policy and consent to the collection and processing of your personal data in the manner described herein. If you do not agree with this Policy, please discontinue use of the Platform and do not register an account.

2 Data Controller

For the purposes of applicable data protection legislation, the data controller responsible for the personal data of ab777 Platform users is the operating entity behind ab777.today, operating under international gaming regulations.

Any questions, requests, or complaints relating to the processing of your personal data should be directed to the ab777 Data Protection contact via the support channel described in Section 14 of this Policy.

3 Personal Data We Collect

ab777 collects personal data in the following categories, depending on the nature of your interaction with the Platform:

3.1 Registration & Identity Data

• Full legal name as it appears on your Pakistani CNIC;
• Date of birth (used for mandatory 21+ age verification);
• Residential address in Pakistan;
• Pakistani mobile number and email address;
• CNIC number (required for KYC identity verification).

3.2 Financial & Transaction Data

• Deposit and withdrawal amounts, dates, and methods (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, bank transfer);
• Account balance history and wagering activity;
• Payment method identifiers (e.g., mobile wallet numbers, bank account details) necessary to process PKR transactions;
• Bonus claims, promotional usage, and associated wagering records.

3.3 Technical & Usage Data

• IP address, device type, operating system, browser type and version;
• Geolocation data derived from IP address (country and region level only);
• Session logs, login timestamps, and ab777 Login activity records;
• Game play history, bet history, and sports betting records;
• Platform interaction data collected via cookies and analytics tools (see Section 10).

3.4 Identity Verification Documents

• Scanned or photographed copies of your CNIC, utility bills, or other identity/address verification documents submitted during KYC verification;
• Selfie or live photo submitted for facial verification where required by our compliance team.

3.5 Communications Data

• Records of live chat conversations, emails, and support ticket correspondence with the ab777 customer service team;
• Survey responses, feedback submissions, and promotional opt-in records.

4 How We Use Your Personal Data

ab777 processes your personal data for the following specific purposes:

ab777 does not use personal data for automated decision-making that produces legal or similarly significant effects on players without human review, except where required for fraud prevention or legal compliance purposes. Where automated processing is used, players retain the right to request human review of any decision.

5 Legal Basis for Processing

ab777 processes personal data on the following legal bases, which vary depending on the purpose of processing:

• Contractual Necessity: Processing required to fulfil our contractual obligations to you under the ab777 Terms & Conditions — including account management, game provision, and payment processing;
• Legal Obligation: Processing required to comply with applicable laws and regulatory requirements, including KYC verification, AML obligations, and tax reporting;
• Legitimate Interests: Processing conducted for our legitimate business interests where these are not overridden by your rights — including fraud prevention, platform security, responsible gaming monitoring, and improving the Platform experience for Pakistani players;
• Consent: Processing based on your voluntary opt-in consent — specifically for promotional communications such as email newsletters, bonus offer alerts, and SMS notifications. You may withdraw consent at any time by contacting our support team or using the unsubscribe mechanism in any marketing communication.

6 Data Sharing & Third-Party Disclosure

ab777 does not sell your personal data. We may share your data with carefully selected third parties only in the following circumstances:

• Payment Processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and bank transfer operators receive the minimum data necessary to process your PKR transactions. These providers are bound by their own data protection obligations and applicable Pakistani financial regulations.
• Game Content Providers: Casino game providers (such as PG Soft, Pragmatic Play, Evolution Gaming) may receive anonymised or pseudonymised session data for the purpose of game performance analytics and RNG certification. They do not receive your identity or payment data.
• Identity Verification Services: KYC verification providers may process your CNIC and identity documents to complete mandatory age and identity checks. These providers are bound by contractual confidentiality obligations and applicable data protection standards.
• Fraud & AML Compliance Services: Third-party fraud screening and AML monitoring services may process transaction patterns and account behaviour data to identify and prevent financial crime. Data shared with these services is limited to what is necessary for the screening purpose.
• Regulatory & Law Enforcement Authorities: ab777 will disclose personal data to relevant regulatory bodies, law enforcement agencies, or courts where required by applicable law or a valid legal order, without prior notice to the Player where legally prohibited.
• Professional Advisors: Legal, accounting, and compliance advisors engaged by ab777 may access player data as necessary to provide their professional services, subject to professional confidentiality obligations.

7 International Data Transfers

ab777's Platform infrastructure and some third-party service providers may be located outside Pakistan. Where personal data is transferred internationally, ab777 takes appropriate steps to ensure that such transfers are conducted in compliance with applicable data protection requirements and that an adequate level of data protection is maintained at the destination.

Safeguards used for international transfers may include: data processing agreements containing standard contractual clauses; transfers to jurisdictions recognised as providing adequate data protection standards; or transfers to service providers operating under recognised data protection certification frameworks.

If you require further information about the international transfer safeguards applied to your personal data, please contact us using the details in Section 14.

8 Data Retention

ab777 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, after which it is securely deleted or anonymised. Specific retention periods apply as follows:

• Active account data (name, contact details, account preferences): Retained for the duration of your active ab777 account plus a 6-month post-closure period to facilitate re-activation requests.
• Financial transaction records (deposits, withdrawals, betting history): Retained for a minimum of 5 years following the transaction date in accordance with AML regulatory requirements.
• KYC identity documents (CNIC copies, proof of address): Retained for a minimum of 5 years following account closure in compliance with regulatory obligations.
• Customer support communications: Retained for 2 years following the closure of the relevant support interaction.
• Marketing consent records: Retained for the duration of your active marketing opt-in, plus 3 years following any withdrawal of consent.
• Technical and usage logs (IP addresses, session records): Retained for 90 days for security and fraud prevention purposes, then automatically purged.
• Self-exclusion records: Permanently retained to prevent re-registration by self-excluded individuals.

9 Security Measures

ab777 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, or disclosure:

• Encryption in Transit: All data transmitted between your device and the ab777 Platform is encrypted using 256-bit TLS/SSL protocols. Your ab777 Login session is fully encrypted at all times.
• Encryption at Rest: Sensitive data stored on ab777 servers, including passwords (stored as salted hashes only), financial details, and KYC documents, is encrypted at rest.
• Access Controls: Access to personal data within ab777 is restricted on a strict need-to-know basis. Staff access is controlled through role-based permissions and multi-factor authentication.
• Security Audits: The ab777 Platform undergoes regular independent security assessments, penetration testing, and vulnerability scanning by qualified third-party security professionals.
• Incident Response: ab777 maintains a documented data breach response procedure. In the event of a breach affecting your personal data, you will be notified in accordance with applicable regulatory requirements.

While ab777 takes all reasonable precautions to secure your personal data, no internet-based transmission or electronic storage system is entirely immune to risk. Players are advised to maintain strong, unique passwords for their ab777 Login and to use the Platform only on trusted devices and networks.

10 Cookies & Tracking Technologies

ab777 uses cookies, local storage, web beacons, and similar tracking technologies on the Platform. Cookies are small text files placed on your device that enable the Platform to function correctly and improve your user experience. The following categories of cookies are used:

• Strictly Necessary Cookies: Essential for the Platform to function. These include session cookies that maintain your ab777 Login state and security cookies that protect against cross-site request forgery. These cookies cannot be disabled without impairing Platform functionality.
• Performance & Analytics Cookies: Collect anonymised usage data (pages visited, session duration, game titles played) to help us understand how Pakistani players use the Platform and identify areas for improvement. Data collected is aggregated and does not identify individual users.
• Functional Cookies: Remember your preferences such as language settings, display preferences, and responsible gaming limit configurations to provide a personalised experience across sessions.
• Marketing Cookies: Where you have provided consent, these cookies track your interaction with ab777 promotional content to measure the effectiveness of our marketing campaigns. Marketing cookies are not placed without your explicit prior consent.

You can manage or delete cookies at any time through your web browser settings. Disabling strictly necessary cookies will affect the functionality of the ab777 Platform. Disabling other cookie categories will not prevent you from accessing the Platform but may reduce the quality of your experience.

11 Your Data Protection Rights

As an ab777 player, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact ab777 using the details provided in Section 14. We will respond to valid requests within 30 days of receipt.

12 Children & Minors — Strict 21+ Policy

The ab777 Platform is strictly intended for adults aged 21 years and above. ab777 does not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory step during the account registration process and is enforced through KYC documentation checks.

If ab777 identifies or is notified that personal data has been collected from an individual under 21 years of age, we will take immediate steps to delete that data and permanently close the associated account. Any deposits or winnings associated with a minor's account will be handled in accordance with our legal obligations.

Parents and guardians in Pakistan who believe their child may have accessed or registered on the ab777 Platform should contact our customer support team immediately via the channels described in Section 14. We treat all such notifications with the highest priority and will act without delay.

13 Updates to This Privacy Policy

ab777 may update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable legal requirements, or Platform functionality. When material changes are made, we will provide advance notice to registered players via the email address associated with their account, or through a prominent notice displayed upon their next ab777 Login session.

The "Last Updated" date at the top of this Policy reflects the effective date of the most recent revision. We encourage you to review this Policy periodically. Continued use of the Platform following the effective date of a revised Policy constitutes your acceptance of the updated terms.

Where changes significantly affect how we use your personal data, we will seek fresh consent where required by applicable law before applying those changes to your existing data.

14 Contact Us & Complaints

If you have any questions about this Privacy Policy, wish to exercise your data rights, or want to raise a privacy-related concern, please contact the ab777 Data Protection team using the following channels:

• Live Chat: Available 24/7 directly on the ab777 Platform following your ab777 Login — the fastest route for privacy queries.
• Email: [email protected] — please include "Privacy Request" in the subject line for data rights requests. Responses within 5 business days for privacy matters.
• Language Support: Privacy and data inquiries can be handled in both English and Urdu by our bilingual customer service team.

If you are not satisfied with ab777's response to a privacy complaint, you may have the right to lodge a complaint with the relevant data protection supervisory authority in the jurisdiction applicable to ab777's operations. Details of the relevant authority are available upon request from our support team.